The world’s first trade show probably went something like this:

1.Grog pack up rock samples and go to Vegas.

2.Grog must paint his 10x10 portion of the cave with marketing graphics.

3.Grog forgot to order fire and wastebasket, where is assistant?

4.Grog smile and hand out rock hammers.

5.Grog take clients to dinner and drinks.

6.Grog sell inventory as show special.

7.Grog hope like Hell reps follow up.

8.Grog fired for being unable to prove ROI.

Has anything changed? Are trade shows even worth it?

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