MFSA webinar, “What is a Marketing Service Provider? How do you become one?”
Thursday, September 3, 2009
12:30 – 2:00 pm EDT
MFSA’s Director of Fulfillment Services Tom Quinn will be joined by fulfillment industry veterans, Mark Goodwin of Marketing Support Services, and Wayne Marshall of Edwards Graphic Arts, to discuss how their companies diversified into new direct marketing areas and to provide their interpretations of what constitutes a Marketing Services Provider (MSP). Goodwin will discuss the path taken by a fulfillment company and Marshall will outline the steps taken by a printer to diversify their services.
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